'Meye' Cadbury Roses

Mother’s day is often treated as a day to celebrate the women who gave birth to us, but in many cultures the responsibility of raising a child is not left to one person, but rather a group of Mother figures.

Cadbury collaborated with indigenous artist Michelle Kerrin to create a Mothers Day Roses Box which explores the importance of the matriarchy and celebrates the community of women who raise us.

Agency: Ogilvy Melbourne
Client: Cadbury Roses
Director:
Stefan Raabe
Producer: Annie Thiele

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