Creative Chronicle

My thoughts, tips and tricks when it comes to branding and design.

Design Principles & Elements

Design Principles The strategies of behind design thinking   Balance Balance refers to a relationship between two or more components on a vertical or horizontal axis. An axis can be created by lines, shapes, type or images. You can identify symmetrical balance; creating an ordered and stable composition or asymmetrical balance; creating a vibrant, dynamic composition. Consider the purpose of …