The insight, when you make that slam dunk, hit the ball out of the park or smash your personal best you feel a surge of power and invincibility.
The Idea, that big, chunky ingredients in a Picnic let’s you take on epic feats.
To showcase these feats we designed a series of Ooh that invite the viewer to achieve something big in a range of sports. Digitally we used clips of trickshots and athletic skill to showcase how Picnic is the best snack for serious activities.
