Skerry's Sea Salt

Rebranding a table staple.

For this project we were tasked with rebranding the classic salt brand Olson’s through naming and packaging.

My solution involved bringing a more aussie approach to naming, like a mate. “Skerry’s”

The new name and branding focuses on a sustainable approach to packing and promoting conservation of our biggest coral reef, the great barrier reef!

skerry
/ˈskɛri/

noun

SCOTTISH
  1. a reef or rocky island.