For this project we were tasked with rebranding the classic salt brand Olson’s through naming and packaging.
My solution involved bringing a more aussie approach to naming, like a mate. “Skerry’s”
The new name and branding focuses on a sustainable approach to packing and promoting conservation of our biggest coral reef, the great barrier reef!
skerry
/ˈskɛri/
noun
SCOTTISH
-
a reef or rocky island.