Picnic Big Eats for Big Feats

The insight, when you make that slam dunk, hit the ball out of the park or smash your personal best you feel a surge of power and invincibility.

The Idea, that big, chunky ingredients in a Picnic let’s you take on epic feats.

To showcase these feats we designed a series of Ooh that invite the viewer to achieve something big in a range of sports. Digitally we used clips of trickshots and athletic skill to showcase how Picnic is the best snack for serious activities.